Case Study #3 – Building Arizona Families

The client is one of Arizona’s largest adoption agencies. Elevate Marketing was tasked with increasing the number of families willing to: adopt foster children adopt children from Haiti, and adopt infants whose parents are unable to parent. To accomplish this, we integrated marketing strategy into their existing website, conducted search engine optimization, added video testimonials, built out a social media publishing platform, and created an e-mail marketing strategy. We also designed a mobile first website for one segment of their target audiences who primarily use mobile phones. We create public relations campaigns for them for relevant topics, with complimentary outreach materials including videos, educational materials, and micro sites. We manage aggressive digital and social media marketing campaigns, thus far resulting in a 57% increase in lead generation and a 64% decrease in cost per lead acquisition compared to previous other advertising agency. Website traffic has grown by 5,348%.