COMPLIMENTARY 30 MINUTE CONSULTATION
One of Elevate Marketing’s key strengths is our scientific, research based approach to marketing. Before any marketing decisions are made, substantial research is conducted, including demographic, psychographic, and media usage data. We don’t believe in mass communications and cookie cutter approaches. We take a personalized approach that is proven to dramatically increase responses. We will identify key personas and personal preferences, and cross match them to the fair offerings and appropriate media outlets. A sample of this research is included in this presentation. Our media planning and buying is based on this process as opposed to a mass reach message, as data and our results prove that this is more cost effective and successful in increasing sales.
The personas provide the platform to engage creatively and communicate personally with target personas to provide information that they have already indicated interest in. We create multiple messages per media platform/channel to make sure that the identified personas resonate with our communication. We will work collaboratively with the Fair to create unique and engaging experiences for Fair attendees that resonate with their personal affinities. Our public relations experiences are equally engaging, as we involve the media in the experiences to become advocates instead of just reporters.
We strategically enhance your website to maximize results, including adding data capture, creating landing pages per media channel (again, personalized messaging), and immediately and automatically communicate by e-mail per persona . We move forward to communicate with your existing database and new leads to enhance brand awareness and increase loyalty. We develop an internet publishing platform connected to a news page on your website, to existing social media channels, and new ones. Keyword research will be conducted to maximize organic traffic opportunities, and integrated into website content. New search engine optimized, back-linked content is regularly published across the Internet to dramatically increase organic traffic and search rankings.
Research illustrates that an integrated marketing approach is more effective than marketing through individual channel efforts that do not maximize results. Our integrated marketing strategies reduce overall cost per lead, increase impressions, maximize message impact, and the end result is increase attendance for the Colorado State Fair.
MOST IMPORTANTLY, IT IS SUCCESSFUL. OUR CLIENTS ENJOY LOWER COSTS AND HIGHER RESULTS.