Modernized Micro-Targeting: Over the top (OTT) marketing micro-targets by personas and behaviors that reaches people with personalized messaging cuts through the noise. The deeper the data, the more effective the message. A personalized, segmented multi-media campaign increases return on investment. This is possible for radio, TV (cable), streaming subscriptions social media, digital ads, e-mail marketing. Below is a sample of radio MSA’s instead of DMA’s that identify smaller local stations to couple with larger, greater reach stations and TV DMA’s with demographic breakdowns to match fair attendees to appropriate media buys.

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