Author: Dr. Victoria Isaac

In the midst of the scorching heat, homeless and impoverished Arizona children are enjoying air conditioned classrooms, two nourishing meals a day, therapeutic music lessons, and help with their academics to improve their educational outcomes. The Children First Leadership Academy (formerly Thomas J. Pappas School for the Homeless) is partnering with All Kids Need Music to help Arizona’s most vulnerable children receive the personalized attention they need to improve their chances for positive academic and mental health outcomes. Without intervention, the long term effects of childhood homeless and poverty can rob them of the chance for a productive, happy life.

We all hoped that the 2021-2022 school year would bring relief and a return to the normal classroom experience.  Enter… the Delta variant of COVID-19 and the increased virality of its’ impact.  Educational leaders are scrambling again, learning, balancing, and juggling priorities to help their students succeed while protecting their health.   And, as educational leaders scramble and juggle, education marketing once again needs to adjust messaging and methodologies.

Communicating with the right target audiences in education marketing can be challenging. Enter COVID-19, and the challenge becomes how to hit a bullseye when the target is moving.