Personal online reputations are directly tied to the organizations that leaders serve. It's about relationships. Customers, the media, shareholders, staff, and revenue are all on the line. Are you respected? Looked to for thought leadership? Do you have a reputation as a good boss? It's all viewable online and you need to be aware of what is there. A single negative story or post can damage your personal and professional reputation for many years.
Investors know that customers search online, and how powerfully they are influenced by the results. In a recent survey, 94% of consumers state that they avoid organizations with negative reviews. 50% state they question the quality of an organization that has negative reviews. Not monitoring your online reputation or your organization's online reputation can cost you without you even knowing it. Additionally, if your poor personal online reputation leaks into your work environment, the damage is costly. Lack of respect in the workplace decreases productivity and leads to a caustic work culture.
Let's face it. People are probably already conducting online searches about you. The stakes are high for leaders. Your competition, your staff, and even a potential future employer. Everything that can be found out about you online matters.
About Elevate Marketing
With over 15 years of providing national, state, and local businesses, non-profits, and government entities with exceptional public relations and marketing services, we have the expertise to handle your personal and organizational reputation management needs.Â
Do you have other marketing needs? Elevate Marketing is a full service marketing/communications firm located in Phoenix, AZ. Read about our marketing/communications services HERE.